Project Description


Flori Roberts


Flori Roberts UK creates luxurious cosmetics for women of colour. The brand felt that its old website needed a chic facelift to better represent its prestigious array of high end products to a wider audience. To compliment the new site launch, concurrent SEO and AdWords campaigns were also required to help the brand generate more leads and grow brand awareness.


Following a design meeting, BigCommerce was selected for eCommerce development, providing an agile, flexible and adaptable system to grow with the brand as new cosmetics lines were added. A beautiful, visually inspiring new site was created, with the design highlighting and emphasising the luxe feel and superior quality of the products. All product imagery was photographed by Web Design Southampton, allowing us to style the shoots and ensure a consistent brand identity and suitably high-end aesthetic.

Standout Features

Editorial Quality Images: Stunning product and concept imagery, shot by our own photographer, in line with brand guidelines created a visually stunning appearance.

Integrated Shop: The new design integrates an eBay shop for second platform inclusion. Central order management via the BigCommerce Admin function streamlines back end operations.

SEO: Platforms such as BigCommerce were chosen for their SEO capability, helping Flori Roberts towards it long term goal of improving digital brand visibility.

Secure Payment Gateways: BigCommerce offers Worldpay© and PayPal© as pre-integrated secure payment options, helping to keep development costs down.