Easy ways to increase your social media engagement Tactic 1: pay for it One of the things you’ll first need to remember is that platforms like Facebook give business Pages very little organic reach – because they want to encourage brands to pay for things like [...]
It's one of the most common questions that new or would-be webmasters ask, which is understandable given that most Web traffic starts with a search query. Unfortunately, it's also a question that has no easy answer, not least because it depends on a multitude of factors. One thing is for certain is that it's not going to happen overnight, and it's not likely to happen within the first few weeks or even months of your website being live. You can manually submit your website to Google so that it will be instantly added to the search giant's index, but it will hardly make much difference. Google's robots are constantly crawling the Internet for new content, prioritising well-established and popular websites over those with minimal content or those that are on new domains. However, Google's multitude of complicated and largely unknown ranking factors are beyond the scope of this article. What matters is that it will crawl your website automatically, typically within a day or two of it going live. You can also submit your sitemap to the search engines although, again, this doesn't make much difference. In fact, you can safely ignore submitting your website or sitemap to the search engines.
The word “free” is a powerful word. It’s also one of the most beguiling words. That’s understandable, considering money doesn’t fall from trees. So what about free websites? You can have a website up and running without paying a cent. But before succumbing to the seduction of the $0 price tag, be aware that free can also mean “free of quality.” So before you make a choice, take a look at the good and the bad that free websites offer.
Content is king. It's a cliché that any Internet marketer has no doubt heard a hundred times and more to the point it's become downright tedious. Worst of all, it's not even entirely true anyway. In fact, it entirely fails to address the fundamental way people interact on the Internet. Every marketer knows that online content has become the lifeblood of modern marketing strategies, but not everyone seems to understand that fact that Web content is very different to that designed for print.
As consumers spend more and more time on their smartphones, it is no longer enough for most businesses to simply rely on responsive Web design alone. Although the cost of app development is steadily increasing, having a simple app developed is well within the financial reach of most small- to medium-sized businesses. Contrary to what many small business owners think, mobile apps are not exclusively for the big global brands. After all, the mobile trend concerns every business from small local venues to massive global corporations. Mobile is now, after all, the platform where people are most likely to find you in the first place.
Starting a new business takes a lot of time and effort, not to mention a huge outlay of resources and capital. If you have a great idea for a new business, you have a lot of decisions to make, from where your headquarters should be located to which marketing strategies you will employ.