As consumers spend more and more time on their smartphones, it is no longer enough for most businesses to simply rely on responsive Web design alone. Although the cost of app development is steadily increasing, having a simple app developed is well within the financial reach of most small- to medium-sized businesses. Contrary to what many small business owners think, mobile apps are not exclusively for the big global brands. After all, the mobile trend concerns every business from small local venues to massive global corporations. Mobile is now, after all, the platform where people are most likely to find you in the first place.