Project Description


Burlen Fuels Systems


Leading manufacturer of specialist spare parts and carburettors for vintage cars and classic motorbikes, Burlen Fuels Systems Ltd briefed Web Design Southampton to take their old website and create an updated, fresher, more modern platform, which stayed true to the firm’s global brand identity.


In line with Burlen Fuels Systems’ position at the head of the automotive sector, the web design project was expansive and one of the biggest single challenges ever presented to us by a client. With more than 40,000 Burlen Fuels Systems carburettors and spare parts to list and complex relationships between products to be defined, Magento was identified as the most appropriate platform for this project. We used Magento to its fullest, creating a large volume of custom modules to create a fully functional, agile and entirely bespoke ecommerce site to take Burlen Fuels Systems into the next phase of its international journey.

Standout Features

Custom Search: We designed and implemented sophisticated search filters for the large inventory of products. The result is a system that vehicle owners can confidently search, inputting their car or bike specs, to obtain a list of suitable parts.

Annotated Product Mapping: Our clever mapping system allowed for clever customisation before the required carburettor is manufactured to order. The mapping system maps each individual carburettor part with a detailed labelled diagram linked to individual products.

Multi Store Website: The ecommerce store encompasses the four previous online shops in one seamless multi-store solution. Customers can buy across each store as easily as shopping in one location.

Email Marketing: We integrated a drag and drop email template for speedy email newsletter creation, all designed in the same retro style as the main website.