Based in Salisbury, less than one hour from the Web Design Southampton HQ, Salisbury Hardwood Flooring gave us a challenging brief – to help them develop an entirely new brand identity from the ground up and then build a new corporate website to reflect their new approach. The team at Salisbury Hardwood Flooring knew that they wanted their new corporate site to really reflect their core values and expertise, packaged in an attractive, aesthetically pleasing and fully responsive site. They were looking to attract new visitors to their site and wanted tools which empowered them to generate more leads and inquires, both online and over the phone.
After consulting with Salisbury Hardwood Flooring owner, Derek, we started the design stage with a clear understanding of his inspiration and preferences for the new brand identity and new site design. From this, we designed a new company logo, all new company stationary and suggested web design concepts. These designs were refined and perfected and launched as the site you see today. In addition to physically building the site, we recommended a WordPress CMS for its ease of use, so the Salisbury Hardwood Floor team would have no problems keeping their new online home up to date. We also planned a content strategy and our copywriters got to work drafting up optimised copy for the site. The messaging reflected the new company identity, was aligned with the brand’s new vision and incorporated relevant keywords. These keywords were also used in the paid search advertising campaign launched to support the new site going live and to help generate the required volume of leads and inquiries.
Ease of Use: The new Salisbury Hardwood Flooring website is powered by WordPress. It is incredibly easy to use and the Salisbury team can make their own updates, add new pages and post new content with no coding knowledge required.
Responsive: The site was designed to be fully responsive and work beautifully on mobile devices. All visitors, whether scrolling on a smartphone, browsing from a desktop or searching on a tablet will enjoy the same streamlined, easy to use site.
Showcase Galleries: Our design puts Salisbury Hardwood Flooring’s beautiful craftsmanship and high quality products at its heart with responsive product and project galleries to showcase the team’s work and its sustainably sourced products.
Tracked Call Backs: In line with the lead generation targets, our design makes it easy for all quote request to be tracked through the website. PPC campaign performance can also be tracked, making it easy to measure ROI and generate cost-benefit reports.