Email marketing is an excellent tool for driving sales. You can reach out to a large number of customers quickly and easily, but only when done correctly. All too often, businesses make email marketing mistakes that cost them valuable customers and revenue.
What would you do if you had two choices to buy your favourite dress, from an outlet or to purchase it online?
You will probably go for the second one because many e-commerce stores are providing online retailing experiences to people worldwide. The question is how they reach out to their target audience.
Well, there are a number of ways for businesses to reach their consumers. But email marketing is an effective technique used across many enterprises. The strategy works to nurture your relationships with subscribers, showcases brands and notifies people about discounts and seasonal promotions.
In this blog post, we will walk through some clever tricks to boost sales through email marketing.
1. Personalisation Works Wonderfully
Personalized emails are great ways to attract customers to your business. This tactic is proven to be one of the most effective eCommerce email marketing strategies that strengthen a customer’s relationship with brands. Companies can use general information like the client’s name or date of birth to captivate their attention. But they should not cross the line as it will question their credibility and professionalism.
2. Keep Your Subject Lines Short
Short subject lines are vital to draw your subscriber’s attention immediately. Ensure the content is clear, concise, and engaging enough to make your promotional campaigns successful. Many copywriters write long subject lines, which seem to be boring. As a result, they remained unopened. So try to express more with limited words to generate sales-oriented outcomes.
3. Giveaways – an instant boost to your sales
People run after free subscriptions and gifts. So, why not apply this tactic in your marketing strategies? Promotional gifts not only create a pitch for sales but also brings more crowd to your business. There are plenty of things you can offer to potential clients. For example, you can give a 30-day free software trial or a 10% discount on the first signup.
4. Re-engage with your subscribers
You will lose subscribers more frequently if you do not re-engage with them and send relevant information. Though email list decay is unpreventable, you can still overcome it to some extent. What you can do is remind your customers about new arrivals or tell them it’s been a long time since they haven’t bought from you.
5. Reach your customers at the right time
When launching an online email marketing campaign, time is an element you should focus on it wisely. Many entrepreneurs do not know what the peak time is to approach buyers. They send random emails or sometimes fail to meet the perfect timing, which tends to lose great opportunities.
6. Segment your email list
Another way to target your email campaigns is by segmenting your email list. This means dividing your subscribers into different groups according to their interests, demographics or past behaviour. When you send messages that are tailored specifically for each group, they’re more likely to be interested and take action.
7. Send automated emails
One of the best ways to increase sales through email marketing is to send automated emails triggered by customer behaviour or purchase history. Automated emails can be personalised to each individual customer, and can be sent at a time that is most convenient for them. As well as include special offers and deals that are not available to customers who do not receive automated email messages. Use email marketing to introduce new products and services.
8. Use engaging visuals
Including visuals in your emails is a great way to capture attention and engagement from subscribers. Images can help convey information quickly and grab attention, which can result in more readers overall and higher click-through rates (CTRs). These visuals can be anything from images and infographics to videos and GIFs.
9. A/B test your campaigns
A/B testing, also known as split testing, is a way to test two different versions of a campaign against each other to see which performs better. You might test two different subject lines, two different email layouts, or two different calls to action.
By comparing the results of the two campaigns, you can determine which version works better and then use that information to improve your email marketing strategy.
Email marketing does not mean sending direct messages to your clients. Instead, it is different from writing catchy subject lines and branding copies. Entrepreneurs should understand that their emails should not contain flaws as they will directly project the brand’s reputation. Once they can fit all these requirements, their sales shall increase automatically.
If you need help with your marketing campaigns, then contact Web Design Southampton today!