Web Design Southampton
5 Important Ecommerce Website Areas That Need to Be Optimised Featured Image

5 Important Ecommerce Website Areas That Need to Be Optimised

by Web Design Southampton

by Web Design Southampton

We love crafting pixel perfect

Any ecommerce website owner will know that it’s important to produce a site that is easy to navigate, has clear items, visible buy buttons, and a checkout experience that doesn’t feel like a hassle. But, with so many essential components, besides innovative novel approaches to encourage conversions, how does one choose the best approaches?

Your website is like a storefront, and if your visitors can’t find what they’re looking for or find the information confusing, they’ll go elsewhere. Here are five important areas to optimise for ecommerce sites.

Navigation

Navigation is an important factor that can have a significant impact on your site’s conversion rate. If visitors can’t find what they’re looking for, or if the navigation is unclear, they are likely to leave the site.
Ecommerce websites have several areas where navigation can improve the consumer experience, including:

  • Category navigation
    Allows customers to gain a better understanding of how the site is organised.
  • Navigation menus and submenus
    Provides quick, easy access to a variety of the site’s products and services.
  • Product and brand navigation
    Helps customers find products when they know what they’re looking for.
  • Customer reviews
    Gives customers more information about products and services.
  • Social media and websites
    Enables customers to connect with the ecommerce site on their favourite social media platforms and other websites.
  • Payment providers
    Helps customers to accept any form of payment.

When creating the navigation for your site, it’s important to ensure that it’s optimised for SEO. This means using keyword-rich titles and descriptions to ensure that your site appears as the top result when potential customers are searching for products or services that you offer. The navigation should be easy to access, search engines should be able to index the links, and it should lead customers to the pages that they need to make a purchase.

Search Engine Optimisation

The goal of a search engine optimisation (SEO) campaign is to make your website more visible in search engine results. When potential customers search for products and services, they should find your site. Optimising your website for search engines is essential, as it’s one of the fundamental ways people will find your site.

Search engines like Google, Yahoo, and Bing all have special software (called “spiders” or “bots”) that crawl and index the pages of millions of websites. For your ecommerce site to get the highest possible visibility, it’s important that the site be well-structured, include relevant, high-quality content and metadata, and have a strong link profile.

Consumer Experience

When shoppers look on a retailer’s website, they typically have a specific item in mind. If they see it or something similar to it, they’re going to purchase it. If they can’t find it, or if they find something else they like better, they’re likely to go somewhere else to search for it.

To ensure that visitors to your ecommerce site have a positive experience, it’s important to focus on the following areas:
– The home page should be clear and concise, with easy access to the main navigation menu.
– Product pages should include high-quality photos, detailed descriptions, customer reviews, and related products.
– The checkout process should be quick and easy, with multiple payment options.
– Customer service should be readily available, through live chat, phone, or email.

It’s also important to keep in mind that mobile commerce is booming. In fact, over 60% of global ecommerce sales come from mobile devices. This means that it’s essential to have a mobile-friendly and a fast website that provides an optimal experience for users.

User Experience and Design

The first thing that your customers will see is your website design. This is your storefront, so it’s important that it looks professional and clean. For example, if you’re selling products, you don’t want your website to feel cluttered with pop-ups and other images that distract from your products.

Aside from aesthetics, it’s also important to keep your website user experience in mind. You want your site to feel intuitive to your visitors and make it easy for them to find what they’re searching for.
Research shows that a good balance of white space and a clean, easy-to-understand layout can make all the difference. This includes not cluttering your site with too many copy blocks, flash animations, and pop-ups.

Mobile Optimisation

Mobile Optimisation is a big deal for ecommerce sites. The vast majority of people search for products on a mobile device. If your site is difficult to use from a mobile device, people are going to go to another site that works better on their devices.

It’s important to keep your mobile-optimised site easy to navigate and easy to search. This means that you should have quick access to links for your most common searches.

Conclusion

Optimising your eCommerce site is important, but it’s hard to keep track of all the different areas that may impact how your site is viewed by potential customers. By focusing on these five areas, your ecommerce site will be more likely to convert visitors into customers.

Web Design Southampton is an ecommerce web design company Southampton that can help you optimise your site for SEO and all the other elements that contribute to a better conversion rate. Let us help you take your ecommerce site to the next level. Contact us today to get started!

Web Design Southampton sig blue
Share this article
You might also like
Very Peri Colour

The Colour Of This Year Is Very Peri

Advantages of Hiring a Pro Web Design Company for Your Business Website - cute dog on computer

Advantages of Hiring a Professional Web Design Company for Your Business Website

Debunking 4 Common SEO Myths Businesses Often Face

Debunking 4 Common SEO Myths Businesses Often Face

Why Are Businesses Still Using WordPress Website in 2022

WordPress Website in 2022 – Why Do Businesses Still Use It?

Get in Touch

If you fancy having a chat about your website, or just a friendly natter, you can send us a message or have a chat online.

Contact Us

We love crafting pixel perfect
Follow Us

Newsletter Signup

Want to get the latest industry news and tips? Get updates delivered straight to your inbox.
Copyright © 2022 Web Design Southampton. Privacy | Terms

Website Giveaway Term & Conditions

  1. The promoter of this competition is Web Design Southampton whose registered office is at Threefield House, Threefield Lane, Southampton, SO14 3LP
  2. The competition is open to residents of the United Kingdom aged 18 years or over.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via: www.webdesignsouthampton.co.uk/giveaway/
  6. Only one entry will be accepted per person. Multiple entries from the same person will not be counted.
  7. Closing date for entry will be midnight on 31/08/22. After this date, no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows:
  10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The prize is as follows: web design and build services from Web Design Southampton equivalent to £1500.
    This includes 1 Responsive website, up to 5 pages, 12 Months of hosting including our care plan, and 1 free domain name.
  12. The prize is as stated, and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. The winner will be chosen at random, from all entries received and verified by the Promoter and or its agents.
  14. Web Design Southampton reserves the right to refuse to build or design any website that in any way breaches UK law or may impact the company’s reputation. This includes, but is not limited to, any content relating to illegal drugs, hate speech, pornography, copyright infringement or counterfeit goods.
  15. A contract for web design, hosting and other web services will need to be entered into between the competition winner and Web Design Southampton.
  16. The winners will be notified by email within 14 days of the closing date. If the winner/s cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prizes from the winner/s and pick a replacement winner/s.
  17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  20. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  21. The winner’s name will be available here: www.webdesignsouthampton.co.uk/giveaway/ and on Facebook, plus will be available 14 days after the closing date by emailing the following address [email protected]
  22. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this website page and not to Facebook.
  23. By entering this competition you are agreeing to Web Design Southampton storing and using your information for marketing purposes. We will not share your information with third parties unless you specifically agree to us sharing these details and you can opt out at any time by unsubscribing from emails or emailing [email protected]