Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly defined audience — and, ultimately, to drive profitable customer action. When done correctly, content marketing can be
It doesn’t matter if you’re a WordPress beginner or expert, there are always things to be learned. On WordPress, one of the most important tasks is to know how to make your images stand out. This includes making sure you
Your website is the heart and soul of your business and your digital presence. All of your social media accounts, newsletters, paid ads, even your business cards lead back to your website. And even if you don’t believe in love
In order for your business to gain a competitive advantage, create long-term brand awareness, reach a target audience and earn revenue, search engine optimisation is crucial. Your business needs to adjust its digital presence to build trust, be more visible,
Bounce rate is one of the most important metrics you need to track on your website. Bounce Rate is a number that shows what percentage of your visitors leave your site within the first 10 seconds or after browsing just
Every year Pantone Color Institute forecasts global colour trends that designers and brands can use to leverage colour psychology and emotion in their design strategy. The Pantone Colour Institute’s colour experts select colours by considering new trends in technology, the
Businesses have been severely affected by the Covid-19 lockdown and planning for the future has never been so important as it is now. This is a good time to look at how you can make your processes more efficient, get
It’s easy to set up an e-commerce website. You can have your site live with products ready to buy in a matter of hours. Anyone can do it. Creating a successful e-commerce site, however, requires a few extra qualities. You
If you’ve got an attractive looking website and a bunch of content uploaded, you may be wondering why customers aren’t visiting in greater numbers and, when they do, why they aren’t converting to sales. Here we take a closer look
If you’re planning to revamp your website with us this summer – or perhaps are about to commence work on your first-ever business website – then why not consider adding a totally on-trend new shade to your design? Picking a
