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the imposrtance of design in a positive ecommerce website user experience featured image

Why Design is Critical in Positive eCommerce Website User Experience?

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by Web Design Southampton

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The first thing a customer sees while visiting your ecommerce website is its design. Whether they are looking at your products or contacting customer support, they will judge the website by its design.
A successful ecommerce website is not just about fancy looks, designs, features, and functions. It is also about being easy to use and giving customers a good user experience as they shop in your online store.

You can achieve it by focusing on certain aspects of your website design, those that enable you to reach your key goals—be it to compel your customers with a strong CTA, stand out from your competition, or simply express your brand.

How Does an Effective Ecommerce Website Design Benefit Your Business?

1. Allows for Greater Brand Awareness

The Importance of Design in a Positive eCommerce Website User Experience brand awareness

First impressions mean a lot when it comes to website design. If your website looks professional and well-designed, it can help create a positive first impression. This could help you build a good name for your business, giving you the edge over your competitors.

A good, clean and professional look to your ecommerce website can be an effective way of showing your customers that you are a credible business. The right use of images, colours, text, layout, and other features can highlight the uniqueness of your ecommerce website. If your site confuses visitors or looks dated, the chance of getting a user conversion drops drastically.

2. Minimise Your Bounce Rate

The Importance of Design in a Positive eCommerce Website User Experience bounce rate

Bounce rate is one of the most important metrics that most ecommerce businesses track. It’s an important indicator of how effectively your website is converting visitors into customers and it also shows whether customers like your website. The average in ecommerce top performers is 36% and within the industry, bounce rates between 20%-45% are considered “not so bad”.

A high bounce rate means that most visitors leave your website after reading only one page. A high bounce rate could be a sign that your website is not effective in delivering your message and compelling visitors to stay and make a purchase.
To avoid this, make sure you have an effective web design. It should be able to drive visitors to the most important page of your site where they can make a conversion.

3. Boost Website Conversions

The Importance of Design in a Positive eCommerce Website User Experience website conversions

The primary goal of your ecommerce business is to generate sales. To do that, your site needs to convert customers into buyers.
This can be achieved by optimising how your website looks. You should focus on the primary goal of each page and make sure that you place the most important information on top, including the products and services you offer.

Using good images and descriptive text can help customers to browse through your products and make a buying decision. However, you should also make sure that there is a good balance between copy length and content readability. Placing too much information on a single page could make it difficult for your customers to find the information they need.

The Bottom Line: The Power of a Good Web Design in Improving Your ecommerce Business

A good website design can serve a variety of goals. From improving your conversion rate to building your reputation as a credible business, your online store is only as good as the effectiveness of its design. That is why you should be mindful of the web design process that has the highest impact on your ecommerce business. It is not just about the look but also about the layout, user experience, and its ability to convey your brand.

Do You Need Help With Ecommerce Web Design For Your Business in Southampton?

If you’re looking for an ecommerce web design company in the Southampton area, then get in contact with the web design experts at Web Design Southampton. For more information about our digital solutions and for a free quote, get in touch with us today.

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