For Ecommerce sites, there are certain features that are crucial in order to inspire consumers to make a purchase. These include managing inventory, processing payments and providing a convenient shopping interface. By focusing on these important details, you can fully realise your ecommerce business’ potential. This blog post will help you learn about what features are important for your commerce website.
1. Straightforward Navigation
To make the ecommerce experience as convenient as possible, seamless navigation is a must. You need to ensure users can find what they’re looking for without confusion or frustration. Navigation should be straightforward, with items categorised in a way that makes them easy to find. This is especially true for large ecommerce websites, where users are looking for specific products.
2. Live Chat
Live chat is an excellent service for any site, but especially for ecommerce sites. It makes the customer service experience easier, puts customers at ease, increases conversions and gives a personalised experience to the site visitors.
Customers can easily ask questions without having to go through the tedious process of filling out a form. While this feature doesn’t directly influence e-commerce site design, it makes the site more user-friendly. This feature is also a big draw for mobile shoppers who need help.
3. Fast Page Load Speed
A fast page load speed can have a significant impact on the user experience. Users who experience slow load times will get frustrated and abandon the site, which is why it is so important that your ecommerce website has fast loading speeds.
In fact, 79% of customers who are “dissatisfied” with the site performance are less likely to buy from the store again.
4. Shopping Cart
The shopping cart is often a neglected design feature, but it is important because it signifies the beginning of the purchasing process.
Technically, shopping carts are divided into two parts: the mini cart and the shopping cart page. The mini cart is where the customer adds the products when they click “add to cart”.
The shopping cart page saves all the products in the cart with added information such as order summary, shipping cost, estimated delivery time and an option to add gift cards/ coupons.
Shopping carts make the shopping process more convenient and manage their orders.
5. Secure/Reliable Payment Methods
As an ecommerce site, it is critical to ensure that users have a secure buying experience and your store has various payment options. Offer the options of credit/ debit cards, PayPal and Google or Apple Pay.
More secure payment options, like encryption, should also be available.
6. Stellar Product Photography
Product photography needs to be top-notch for ecommerce sites, especially for products that are being sold for the first time. Showing products at their best will help to sell them and will encourage customers to buy. The photos should also be accompanied by a clear description of the product.
7. Product FAQ’s
Product FAQ section can help your store to increase sales by answering the customer’s top pre-sale questions about the products. What’s more, product FAQs also help reduce the time your customer support is spending on answering common questions before and after the purchase.
A great ecommerce website is essential for a successful e-commerce business. The above features should be implemented carefully in order to ensure that your site is highly functional and user-friendly. Once you’ve invested in these design features, you’ll see a significant boost in your ecommerce business’s performance.
Should you need help with ecommerce web design in Southampton, reach out to Web Design Southampton. Let us help you with your SEO, WordPress, eCommerce, Shopify, and marketing needs today!