Web Design Southampton
Search Bar

How Long Does It Take to Start Getting Traffic from the Search Engines?

Picture of by Web Design Southampton

by Web Design Southampton

We love crafting pixel perfect

It’s one of the most common questions that new or would-be webmasters ask, which is understandable given that most Web traffic starts with a search query. Unfortunately, it’s also a question that has no easy answer, not least because it depends on a multitude of factors. One thing is for certain is that it’s not going to happen overnight, and it’s not likely to happen within the first few weeks or even months of your website being live.

Submitting Your Website to Google

You can manually submit your website to Google so that it will be instantly added to the search giant’s index, but it will hardly make much difference. Google’s robots are constantly crawling the Internet for new content, prioritising well-established and popular websites over those with minimal content or those that are on new domains. However, Google’s multitude of complicated and largely unknown ranking factors are beyond the scope of this article. What matters is that it will crawl your website automatically, typically within a day or two of it going live. You can also submit your sitemap to the search engines although, again, this doesn’t make much difference. In fact, you can safely ignore submitting your website or sitemap to the search engines.

Sustainability vs. Black-Hat Marketing

Search engine optimisation (SEO) is an important part of online marketing, since it considers the fact that the search crawlers don’t work in quite the same way to how humans would. In the broadest sense, SEO concerns making your website more visible to the search robots and making sure that its content and design meets Google’s terms of service. All of this takes a lot of time, typically three to six months, so if any SEO firm tells you that they can get you on the first page of the results in just a few weeks, there are two possibilities: they are either lying, or they use a black-hat link network to deliberately manipulate the search robots.

Black-hat SEO is an extremely risky approach, simply because it’s not sustainable and it breaks all the rules. You may well see some initial success, but as soon as anyone finds out that you’re breaking the rules, your website will quickly be pushed to the back of the search results and possibly even removed from the indexes entirely. The result? An utterly destroyed business reputation with absolutely no visibility in the world’s largest search engine. You might as well declare bankruptcy and forget about ever trying to do business online again. Unfortunately, there’s no such thing as a quick fix when it comes to increasing search engine traffic.

The Importance of Organic Traffic

The main problem with black-hat SEO is that it doesn’t just try to fool the search engine robots, it also tries to manipulate people into visiting a website that likely serves up unoriginal content offering no real value. It’s the impatient marketer’s way of quickly building up website traffic without giving a moment of thought to the fact that it’s quality that counts, and not quantity. After all, what’s so great about having 10 thousand visitors to your website if there’s not a single conversion among them? By contrast, organic search engine traffic, which is the product of quality content, consists of people who are actually likely to be genuinely interested in your website.

Using Sustainable Marketing to Build a Following

You need to take a long-term approach if you want to adopt a sustainable marketing strategy that will benefit your business in the longer term. There’s a lot more to digital marketing than building backlinks and stuffing your website content with supposedly high-value keywords. There are countless guides on digital marketing out there, but you’ll be using various methods to spread the word about your website, such as choosing suitable long-tail keywords, consistently publishing quality content and getting involved in social media. Paid advertising can also help raise awareness in your blog which can, indirectly, improve your search engine visibility.

Final Words

Every business and online entrepreneur wants to know how to become number one on Google, but it’s important to understand that it never happens quickly. Firstly, and most importantly, you need to have enough quality content to keep your human readers engaged. Secondly, you need to make regular but responsible use out of the wide range of marketing channels available to you. Eventually, and depending on the degree of competition in your industry and, to a lesser extent, how much you invest, you’ll be able to start earning organic referrals from Google. However, don’t expect this to start happening in any less than three months.

Web Design Southampton sig blue
Share this article
You might also like
Major Trends in Mobile App Development in 2022 – Part Two featured image

Major Trends in Mobile App Development in 2022 – Part Two

the imposrtance of design in a positive ecommerce website user experience featured image

Why Design is Critical in Positive eCommerce Website User Experience?

Choosing a Mobile App Development Company A Brief Guide

Choosing a Mobile App Development Company – A Brief Guide

Everything That You Need to Know About Content Creation Featured Image

Everything That You Need to Know About Content Creation

Contact Web Design Southampton

If you fancy having a chat about your Website Design. Please Contact Web Design Southampton by using the Contact Form or Request A Web Design Call.

Website Giveaway Term & Conditions

  1. The promoter of this competition is Web Design Southampton whose registered office is at Threefield House, Threefield Lane, Southampton, SO14 3LP
  2. The competition is open to residents of the United Kingdom aged 18 years or over.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via: www.webdesignsouthampton.co.uk/giveaway/
  6. Only one entry will be accepted per person. Multiple entries from the same person will not be counted.
  7. Closing date for entry will be midnight on 30/09/22. After this date, no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows:
  10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The prize is as follows: web design and build services from Web Design Southampton equivalent to £1500.
    This includes 1 Responsive website, up to 5 pages, 12 Months of hosting including our care plan, and 1 free domain name.
  12. The prize is as stated, and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  13. The winner will be chosen at random, from all entries received and verified by the Promoter and or its agents.
  14. Web Design Southampton reserves the right to refuse to build or design any website that in any way breaches UK law or may impact the company’s reputation. This includes, but is not limited to, any content relating to illegal drugs, hate speech, pornography, copyright infringement or counterfeit goods.
  15. A contract for web design, hosting and other web services will need to be entered into between the competition winner and Web Design Southampton.
  16. The winners will be notified by email within 14 days of the closing date. If the winner/s cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prizes from the winner/s and pick a replacement winner/s.
  17. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  18. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  19. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  20. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  21. The winner’s name will be available here: www.webdesignsouthampton.co.uk/giveaway/ and on Facebook, plus will be available 14 days after the closing date by emailing the following address info@webdesignsouthampton.co.uk
  22. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this website page and not to Facebook.
  23. By entering this competition you are agreeing to Web Design Southampton storing and using your information for marketing purposes. We will not share your information with third parties unless you specifically agree to us sharing these details and you can opt out at any time by unsubscribing from emails or emailing info@webdesignsouthampton.co.uk.