The first 15 seconds of your content are crucial.
Research shows that 55% of pages only get a few seconds of attention. In these few seconds, a reader decides to stay on the page or move to the next one. Now, you might be wondering how you can retain your viewer’s attention through the first line of your content. The answer is copywriting!
Copywriting is the best way to persuade your audience. If you want to increase your company’s ROI, a good copy is what you need (the one that can encourage the user to take action)! And that’s why copywriting is important for businesses.
Give this blog 2 minutes to know how you can keep the reader’s eyes glued to your screen through engaging copies.
Be Straight-Forward But Down To Earth
Your audience is fond of simplicity, so be simple, precise and to the point. It is one of the best techniques to write great marketing and comms copy. You don’t have to trick your viewer’s mind. A short sentence in simple English can also get you some purchasers. Solve your confusion with a simple example.
Play With Letters and Call People to Action
A simple and catchy sentence is enough to grab the attention of your target market. However, capital letters and punctuation can also be very persuasive. Remember, you must deliver what you promise after using this marketing strategy.
Use Your Idioms Carefully!
Using idioms and phrases can be attention-grabbing, but some sentences and words translate differently in foreign languages. For your content to be engaging and interesting, you have to be clear. This doesn’t mean that you don’t have to be creative with your content, but you have to ensure that it’s easy to read for everyone.
For example: “Bite the bullet” is a common English idiom that means to do something difficult. A0/A1 English speakers may get the idiom differently.
Even KFC’s tagline “Finger-lickin’ good” translates as “We’ll eat your fingers off” in China.
Getting the point? That’s why the correct use of idioms is important.
You have to stimulate the five senses of your audience, and using sensory words does the trick. These are the words that help people feel what you’re saying. When you use these words in your copy, they will automatically be engaged in your content.
A Little Alliteration Is Always Good
“Peter Piper picked a peck of pickled peppers” how does this sound?
“Sheep should sleep in a shed,” How about this one?
Sounds fun, right? Well, try to bless your content with a few alliterate sentences or words. When you want your customers to input efforts, such words can be far more eloquent.
For example, “Totally Toothsome Treats” sounds more persuasive than just “Yummy Treats.”
Take a look at some brand names, and you will know why you tried their product without any recommendations.
People Love Stories – Tell Them One!
Human beings are programmed to love stories. No matter how much people claim they don’t, we all do. And this is why using storytelling as a copywriting technique is always a good idea.
People relate more to stories than anything else. It is one of the best ways to establish an emotional connection with your audience and leave a lasting impact on them. When you’re writing a story, try to be as vivid as possible.
Use strong adjectives and paint a picture in the reader’s mind so that they can feel what you’re saying. For example, “He was a real-life superhero” is much better than “He was a good man.” Use these copywriting techniques in your next blog post or social media caption, and see the results for yourself!
Some content may sound interesting to you but boring to your audience. Have an idea of how content sounds by making your friend read your copy. Get their feedback; it’s important! Your content may sound tedious to the reader.
You may notice the reader’s (your friend’s) facial expressions while reading your passage because actions speak louder than words. Also, observe the areas where they get bored so you can make the necessary changes.
Stamp this in your mind; the first few seconds of your content are climacteric. Every sentence you use should be eye-catching. State facts or say a joke, but keep your reader glued to your page. Since you are here, you must have gone through some tips to write great marketing and comms copy.
Follow each technique creatively and watch your engagement soar!