Backlink monitoring tracks the number and quality of links pointing to a website. There are several reasons someone might want to monitor their backlinks. However, one of the most common reasons is to track the progress of their link-building efforts. Monitoring backlinks help marketers gauge which campaigns work. But how do companies improve their backlink monitoring efforts? Here are some ideas.
1. Live Tracking
Live tracking is an excellent way to improve backlink monitoring efforts. It lets marketers see what changes are being made to their website in real-time and how it affects the website performance overall. Live tracking is helpful for spotting negative SEO attacks, allowing marketers to make the changes or adjustments to prevent potential problems from arising.
2. Reporting Suspicious Backlinks
Reporting suspicious backlinks is an integral part of backlink monitoring. People in charge of backlink monitoring should report any links that appear to be suspicious or of low quality. Usually, backlinks considered suspicious are those spammy and repetitively used links. Overall, reporting helps to keep the backlink profile clean and free of any wrong links that might harm the website.
One way to identify spammy links is to look at the anchor texts. If you spot a lot of same and irrelevant anchors that don’t really reflect the content of your page, then the links are most likely spam and can lead to Google penalising your website.
3. Observing Ranking Changes
Another critical factor in backlink monitoring is observing ranking changes because it can help to identify and correct any issues with the website’s backlink profile. By following ranking changes, website owners can see if new backlinks are not helping the website’s ranking. Additionally, website owners can see if any of the website’s current backlinks are no longer supporting the website’s ranking. As a result, backlink monitoring can help website owners keep their backlink profile up-to-date and improve their ranking.
4. Measuring Backlink Stream
Backlink stream is also referred to as link popularity. Link popularity measures the number of links pointing to a website from other websites. Backlink stream is an important metric to track because it gives website owners an idea of how popular their website is.
The higher the link popularity, the more backlinks a website has. Link popularity is a critical factor in website ranking. Website owners should measure their backlink stream to determine if their website is gaining or losing backlinks.
5. Understanding Website Reach
Website reach is the number of unique users visiting a website. It is important to monitor your site reach because it helps website owners understand how many people are visiting their website and where their website traffic is coming from. Website reach is a valuable metric for backlink monitoring because it tells website owners if their link-building efforts are paying off. If your website reach increases after implementing a new link-building strategy, then it is likely that the new strategy is working.
If you want to improve your website’s reach, you need to focus on building high-quality backlinks from websites that have a high reach.
Why Should Companies Focus on Backlink Monitoring?
Google penalties can have a devastating effect on a website. They can cause a website to lose ranking and traffic and even be removed from Google search results. Backlink monitoring helps website owners avoid these penalties by tracking their backlinks and identifying any that are inferior quality or come from spammy websites.
1. Tracks Links Used in Other Websites
When a website links to another website, it is considered a backlink. Backlinks are essential to SEO because they help improve a website’s ranking in search engine results pages (SERPs). However, not all backlinks are created equal. Some backlinks are more valuable than others, and some can harm a website’s ranking. Backlink monitoring helps website owners track the backlinks pointing to their website. Companies can use the information to determine which backlinks are most valuable and should be avoided.
2. Improves Online Visibility
A website with many backlinks is more likely to appear higher in search engine results pages because they view backlinks as a sign of popularity and authority. The more backlinks a website has, the more popular and authoritative it is likely to be. As a result, the website’s online visibility can cause more traffic. Backlink monitoring can help companies improve their online visibility by identifying which websites are linking to their website and improving the quality of those links.
3. Helps Companies Understand Their Linking Strategy
Backlink monitoring can also help companies understand their linking strategy and whether it is working. By tracking backlinks, companies can see if they are getting the results they want. Companies can also use backlink monitoring to compare their linking strategy to their competitors. Doing so can help companies improve their linking strategy and get ahead of their competition.
4. Keeps Track of Linking Activities
Backlink monitoring can also keep track of linking activities such as link building and link removal. This information can help companies understand their linking progress and whether their efforts are successful. Additionally, companies can use backlink monitoring to plan future linking activities.
What SEO Tools to Utilise to Monitor Backlinks?
There are several SEO tools available that can help companies track their backlinks. Some of the best include:
1. Google Analytics – a free tool that can track backlinks. The tool provides website owners with detailed information about their website’s traffic, including the number of backlinks.
2. Majestic SEO – a paid tool that offers website owners several features, including backlink tracking. The tool provides website owners with detailed information about their website’s backlinks, including the number of links and the anchor text used.
3. Moz – a paid tool that offers a number of features, including backlink tracking. The tool provides website owners with detailed information about their website’s backlinks, including the number of links and the anchor text used.
4. Mention – a paid tool to find people who have mentioned you without linking to you. Once you’ve found them, you can always reach out and ask them if they could include a link back to your website.
5. BuzzSumo – a paid tool where you can track the backlinks of your site as well as your competitors. You can use this to monitor your keywords and domain names and see who is linking to your pages.
These are just a few of the many SEO tools available that can help companies track their backlinks. By using these tools, companies can improve their backlink monitoring efforts and get the most out of their link-building activities.
Final Thoughts
Backlinks are a crucial part of SEO and can help improve your website’s online visibility and ranking on search engine results pages. If you want to improve your website’s SEO, then you should focus on building high-quality backlinks.
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