SEO helps small businesses create user-friendly, fast and mobile friendly websites that can rank higher in search engine results that helps them to be visible to their valuable target audience.
More than ever, businesses are struggling to be heard in an increasingly saturated marketplace. In the past, an ideal way to get your business noticed was in print media. However, as the internet evolved, the playing field changed as businesses had access to many consumer-focused search engines. These days, small businesses can advertise on social media platforms such as Facebook and Twitter, where they can reach hundreds, even thousands or millions of potential customers.
But, is there still a place for Search Engine Optimisation in today’s saturated online landscape?
Absolutely. SEO is still a great way to get your business noticed and here’s why:
1. SEO Complements Your Content Marketing
Content marketing has been gaining traction in the online landscape, particularly in the business arena. Content marketing is essentially the sharing of valuable and relevant content on your website, social media, and other online platforms.
Unlike traditional marketing, content marketing is ‘pull’ rather than ‘push.’ Traditional marketing, such as print ads and TV commercials, is ‘push’ as the business is essentially ‘pushing out’ information about their product or service.
Content marketing works ‘pull’ as the business is ‘pulling’ customers in by providing them with content that is valuable and relevant to their needs. SEO complements content marketing, as a higher ranking in SERPs provides your website with an edge over competitors in the same industry.
2. SEO Strengthens Your Credibility
Not only will your content marketing and SEO campaign help customers find your company online, but it will also help strengthen your credibility. The Internet is easily accessible and millions of users are doing research online before they purchase any products or services.
In fact, an estimated 80% of consumers turn to Google before making a purchase and 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.
When consumers see that your company is ranking on the first page of Google, they will feel more confident about your business. Having a high ranking in search results also increases your credibility in the eyes of other businesses, thus improving the chances of your company getting new business leads.
3. SEO Expands Your Audience Reach
With SEO, your company can set its sights on new markets and expand its customer base. SEO also provides you with a steady stream of new customers. When your business is found on the first page of Google, it becomes easier to expand your audience reach and outreach to new customers in your area. Plus, Search Engine Optimisation campaigns can be updated regularly, allowing your business to win new customers.
4. SEO Enhances Website Usability
Search engine optimisation is a great way to enhance the usability of your website by providing your site with the functionality to better serve your customer’s needs. In the end, providing customers with the ability to find exactly what they are looking for on your website will help improve your chances of getting a conversion.
The Bottom Line: How SEO Gives Your Business a Competitive Edge
SEO continues to play an important role in today’s saturated online environment, as it is still one of the most effective ways to get your business noticed on the web. Not only will your SEO campaign help your company generate more qualified leads, but it will also help you build your brand and credibility in your industry.
Do You Need Help with Your Strategies for Search Engine Optimisation For Your Business in Southampton?
If you’re looking for an SEO company in the Southampton area, then get in contact with the SEO experts at Web Design Southampton. We provide a range of SEO services to local and national businesses in Southampton. For more information about our digital solutions and for a free quote, get in touch with us today.