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How Website Design Can Help Optimise Your Website

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by Web Design Southampton

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Website Design plays an important factor when you need to optimise your website for Search Engines.

It’s no secret that first impressions matter, especially when it comes to your website. In today’s digital age, your website is often the first point of contact between you and potential customers. This is why it’s so important to make sure that your website is designed in a way that is both aesthetically pleasing and easy to use. What’s more, your website needs to be easy to find, otherwise you will lose out of potential customers.

This is why, search engine optimisation (SEO) is often credited for the success of a business website. When people think about SEO, they often picture keyword research and meta tags. But what many people might not realise is that web design also actually plays a huge role in SEO.

Responsive Website Design is More Important Than Ever

Responsive web design allows the site to be displayed depending on the device it is being viewed on — whether it’s a desktop computer, mobile or tablet. This means that the website is user-friendly without having to adjust the screen size. And the content is easy to read and use, making it far easier for people to find what they’re looking for on your site and convert it into sales, leads or enquiries.

This doesn’t mean that you have to have a separate website for mobile, tablet and desktop. Responsive web design means that the same website can be viewed on all devices, no matter what the screen size.

Mobile and tablet use is increasing at a dramatic rate, so you’d be leaving potential customers behind if you ignore the growing mobile and tablet market.

Site Navigation Affects Search Engine Rankings

When people land on your website for the first time, how easy is it for them to find the information they’re looking for?
One of the most important aspects of SEO is how easy it is for the search engines to crawl your site, to find all of your content. A lack of navigation on your site is going to mean that the search engines will not find all of your relevant content, which means that it’s going to be harder for your website to rank.

A good navigation structure will also make it easier for people to find the information they are looking for. Make sure that you’re using headings and subheadings, as well as other navigational tools like breadcrumbs and site maps to help people find what they’re looking for.
To make your site easy to navigate, use headings and subheadings, as well as other navigational tools like breadcrumbs and sitemaps. Also, be sure to design your navigation menu in a way that is both user-friendly and search engine friendly.

How Website Design Can Help Optimise Your Website Web Design

Poorly Designed Web Pages Can Slow Down the Site

A poorly designed website will not only be bad on the eyes, but it can also have a detrimental effect on how quickly the website loads in a web browser. The speed at which a website loads is an important factor for search engines. Pages loading slowly are likely to put off users, so the quicker your website loads, the better.

The HTML structure of your website will also affect the speed of your site. A website that is well structured will make it easier for the web browser to display it in the most efficient way possible.

There are many steps in designing an excellent website, you can find the article we wrote about it here.

Final Thoughts

There are several things you can do to optimise your site for search engines. First, be sure to use keyword-rich titles and descriptions. This will help your site to rank higher in search results for those keywords. Additionally, be sure to use alt tags on all of your images. This will help search engines to index your content more easily.
By keeping the above design elements in mind, you can create a website that is both user-friendly and search engine friendly. By doing so, you can ensure that your site is successful and visible in search results. You can also find an article about the first steps in SEO here.

Website design has been underestimated in the past, but it shouldn’t be. If you make sure that your web design fully supports the goals of your website and the way that people use it, you’re going to get a better return on your investment and a better experience for your users.

Web Design Southampton is Here to Help

Improve your website and rank higher on search engines with the help of Web Design Southampton. We are a UK-based company providing affordable web design in Southampton. With our creative, affordable, beautifully designed WordPress websites, e-commerce stores and pioneering apps, there’s no risk of your business going unnoticed. Start your free trial now!

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