Your website speed and load time plays a crucial role in satisfying your site visitors and driving business growth. Did you know that 47% of customers expect a website to load in 2 seconds or less? What’s more, 40% of customers will abandon your site if it takes over three seconds to load.
Web Design Southampton has brought out a couple of reasons it’s important to make a website speed your top priority.
Fast Website Speed Leaves a Good First Impression
First impressions are important. If your business website speed is slow, that’s the first thing people will notice about your company. And what kind of impression does it make when people visit your website, and it takes forever to load? A bad one.
When people visit your website, they have expectations. They expect to see your products easily. They expect to see the information they are looking for and the site to load quickly. If it doesn’t, they’ll think your company doesn’t care about providing them with the best service possible. This might be true, but if they don’t want to take that chance, they’ll go to your competitor’s site.
However, it’s not just about leaving a good first impression to your website visitors. It’s about getting them back.
You Don’t Want People to Lose Interest in You
If people walk away from your website after the first visit, what makes you think that they’d come back if the website speed is slow? It’s not only about getting people to your site; it’s about keeping them there.
If your business site takes a long time to load, you’re losing traffic. And if you lose traffic, you’re losing valuable sales, which means you’re losing money. Therefore, you need to streamline the process because if you don’t, the cost will be more than you can imagine.
You Need to Make Things Easy on Search Engines
When people search for something, they want to get the information they are looking for quickly. This is why it’s so important to make your site load fast.
If your site takes over 3 seconds to load, it will not rank well in search engines. If it doesn’t rank well in search engines, it means you will not get as much traffic to your site. Less traffic means less revenue. So, make it easy for search engines to find your site.
You Don’t Want to Lose Your Traffic to Your Competitors
If your website takes a long time to load, it’s not just about doing damage to your company. It’s about losing business to your competitors.
When a potential customer sees your competitor’s page load faster than yours, you can only expect they’ll go there. If you want to keep customers loyal to you, make the speed of your site a top priority.
Website speed is important, and if you don’t take it seriously, you could lose a lot of business. So, make it a priority to set up your site in a way that allows it to load quickly. Plus, streamlining the process will make your site look more professional and user friendly.
Improve your business website with the help of Web Design Southampton. We are a web design company in Southampton that creates websites that improve site traffic and converts. Web Design Southampton will make your business come alive with a powerful website that captures customers’ attention on any device. Get in touch with us today!